Rakesh Parbhoo, Executive Vice President, Middle East and Africa (MEA) at Westcon-Comstor shares insights into the strategies and initiatives the company, which recently celebrated its 40th anniversary, is adopting to empower its partners. He also explains how distributors are redefining value and differentiation to stay relevant in the backdrop ofRead More…
The explosive growth of hyperscaler marketplaces as a route to market for software and SaaS companies, led by AWS Marketplace, Microsoft Azure Marketplace and Google Cloud Marketplace, is reshaping enterprise procurement behavior, vendor go-to-market strategies and channel models, according to a new report from Canalys (now part of Omdia) titledRead More…
Enterprise software sales through hyperscaler cloud marketplaces – led by AWS, Microsoft and Google Cloud – are projected to reach US$85 billion by 2028, rising from US$16 billion in 2023, according to Canalys. The availability of cloud credits for third-party purchases through the hyperscalers’ marketplaces and the emergence of newRead More…
As the governments’ push towards digital transformation fuels demand for data centres in the Middle East, the UAE has firmly established itself as a leader in driving the data centre evolution with around 28 active colocation facilities, revealed JLL in a whitepaper at Cityscape Global. Several data centres and cloudRead More…
